(Updated – January 2026)

Welcome to the Mirror Digital Publisher Network. We are thrilled to work with you and to connect your audience with the world’s leading brands who are eager to reach a diverse multicultural audience. 

In order to ensure the success of our partnership, we are providing you with this set of “Mores” that spell out best practices as well as technical requirements. These may be updated from time to time and we will let you know of any updates.

Mores Quick Links

1. Sales Cooperation

  • Implement consistent with the specifications provided by Mirror Digital (i) the Display Opportunities, (ii) ad-serving systems allowing Mirror Digital to create, serve and optimize delivery plans and (iii) other tracking and reporting tools and other ad technologies as reasonably determined by Mirror Digital.
  • Implement or allow Mirror Digital access to implement HTML, Javascript or similar codes (each an “Ad Tag”) on the Publisher Sites in order to call and display Ads. 
  • Provide dedicated technical operations resources to enable proper implementation of Mirror Digital’s ad tag and other Mirror Digital products and service integration.
  • Provide Mirror Digital with administrative account access to Publisher’s ad server if necessary to enable Mirror Digital to serve Ads to Publisher Sites, forecast Inventory, reserve and book programmatic ad inventory, and monitor discrepancies.
  • Include in one or more prominent locations on the Publisher Sites a message and link encouraging potential advertisers to contact Mirror Digital
  • Conduct and promote a demographic survey of users of the Publisher Site via a mechanism provided by Mirror Digital, with a goal of generating at least 200 survey responses.
  • Participate in Mirror Digital audience/network development programs (e.g. link building, integrating Mirror Digital cross promotion modules, etc.) and grant Mirror Digital the right, at no cost to Mirror Digital, to utilize up to five percent (5%) of Publisher’s unsold Display Opportunities to promote the Publisher Site, other publishers in the Mirror Digital Network and other Mirror Digital advertising related products and services.
  • Subject to Publisher’s prior approval, participate in Custom Content opportunities for advertisers which are developed by Mirror Digital for the Publisher Site and/or other sites. In such cases, Mirror Digital will provide for Publisher’s review and acceptance a Custom Content participation agreement which outlines the Publisher’s deliverables, work schedule, payment terms, and deadlines.
  • Provide Mirror Digital with an RSS or XML feed containing the full content of the Publisher Site to permit Mirror Digital to search for keywords in the Mirror Digital database.
  • Publisher will execute the traffic assignment letters in the form attached as Exhibit B-1 and other documents that Mirror Digital may reasonably request from time to time in order for Mirror Digital to receive credit for Publisher Site traffic in third party measurement services (e.g., Comscore Media Metrix, Nielsen Online, etc.).

2. Content Quality

  • Partners must regularly (daily) publish original, engaging content.
  • Articles should have a minimum 600-word count to increase engagement and allow for higher ad viewability.

3. Banner Ad Guidelines

Site design must accommodate MDI recommended ad placements, including the number of ad slots and ad sizes (or be redesigned at publisher’s cost to accommodate) in identified locations.

  • Ads must also be responsive. MDI will provide ad tags based on screen size and site needs. 
  • Integrate Scripts On Website To Serve and Target Ad Slots
  • Publisher must have access to the site theme for a developer or Mirror Digital to integrate ad scripts on the page.

4. Optimize Site Performance

  • MDI will regularly review sites to monitor improvements.
  • CMS must allow for script tags to be embedded.
  • MDI will make recommendations during audit/onboarding process.Suggestions include enabling caching, browser caching, compressing/optimizing images, using a CDN service. Also, recommend using CloudFlare.
  • Sites should aim for a minimum of 2 page views per visit and 1 minute of time spent per visit (verifiable via publisher’s Google Analytics and/or Similar Web).

5. Publisher Restrictions

  • Publisher will not engage in any form of fraudulent traffic generating methods, including without limitation any measures that generate automated, fraudulent, or otherwise invalid impressions or clicks. If, in Mirror Digital’s reasonable business judgment, activity related to the Publisher Sites is suspected or determined to be so-called “click-fraud” or “impression fraud” (the illicit manipulation of advertising revenue), whether in any automated or human way, by the use of a person, an automated script or a computer program (for example, online robots or “bots”) to click on Ads, or any other fraudulent means, to increase impressions, skew results or imitate a legitimate user of a web browser reloading or clicking on an ad for the purpose of generating an improper click or impression value and generating revenue, Mirror Digital may suspend the Service until such time as the matter is resolved to Mirror Digital’s satisfaction. Mirror Digital retains the right to not credit Publisher for those clicks or impressions that it reasonably determines or suspects are fraudulent.
  • Publisher Site shall not contain or promote content that is deemed prohibited content (e.g., violent content, sexual content, disaster content, illegal drugs/activities, obscenity, hate speech, content promoting or containing malware, or piracy of third-party material).
  • Publisher will not attempt to interfere with or disrupt the Service (including by modification of the Ad Tags or any Ads, or the re-syndication of any Ads) or attempt to gain access to any systems or networks that connect thereto.