Mirror Moments #18: The Holy Grail Of Marketing

Mirror Digital Founder and CEO Sheila Marmon caught up with Greg Licciardi, VP of Partnerships at the Association of National Advertisers (ANA) and author of The Holy Grail of Marketing, to discuss what can get lost amid the growing push to adopt AI. Licciardi shares how data and automation can help brands reach the right audiences, in the right place and at the right time, with messaging that resonates in culture.

The takeaway? Emotional connection is what matters. The real advantage will belong to brands that use technology to get closer to people, not further away.