Mirror Moments #8: Fútbol: Only The Beginning Of Hispanic Marketing In Media

Whether you call it fútbol or soccer, there’s no denying the sport’s impact on the Hispanic American experience. Ahead of the 2022 World Cup, powerhouse players across fútbol, marketing and media took part in a Mirror Moments conversation about how brands could authentically connect with Hispanic cultural pride and buying power, both on and off the field.

Featured panelists:

• Guadalupe De Los Santos, Mirror Digital
• Sara Toussaint, Co-owner North Carolina Courage
• Rafa “El Alcalde” Hernandez-Brito, Bilingual Broadcaster of Cleveland Cavaliers