Mirror Digital x Burt's Bees

Project Story

Burt’s Bees


Style Your Smile

To elevate awareness and inspire the AA Beauty community to explore the benefits of Burt’s Bees tinted lip balm and Burt’s Bees lip shimmer, we crafted a tailored initiative known as Style Your Smile.

This program was designed to champion the personalization of lip care. To bring this vision to life, Mirror Digital collaborated with Native Tongue Communications in orchestrating a live event and video production set in Leimert Park, a vibrant African-American community in Los Angeles.

Renowned makeup artist and creator, Bobbie Riley, along with key beauty and lifestyle publishers, played pivotal roles in the program. Their involvement not only enriched the event but also infused authenticity into the #StyleYourSmile messaging. By genuinely engaging the audience and crafting compelling content, this program resonated on a deeper level, making the experience of Style Your Smile not just informative but captivating.

“Mirror Digital is a powerful, professional, and dependable partner that consistently delivers big deals with major brands, and opportunities for increased awareness!”

– Nikki Walton, founder of Curly Nikki

🎬: @bobbierileybeauty