Mirror Digital X Cadillac

Project Story

Cadillac

Automotive

Undeniably Seen, Undeniably Heard

In partnership with Carat, Mirror Digital created Undeniably Seen, Undeniably Heard – a custom 2-part video series for Cadillac celebrating cultural tastemakers from the AANHPI community who reject the notion of being invisible. Whether flying under the radar to fit in or adhering to age-old model minority archetypes, Asian Americans have used these self-preservation survival tactics for generations, but this year, they are no longer denying their truths.

Our featured AANHPI talent Phil Yoon and Asian Boss Girl took viewers on a nostalgic ride in the all-new Cadillac LYRIQ, recounting their journey. They called out triumphant moments and hard-fought lessons they have endured along the way.

“Mirror Digital is a powerful, professional, and dependable partner that consistently delivers big deals with major brands, and opportunities for increased awareness!”

– Nikki Walton, founder of Curly Nikki

🎬: @phil.yoon

🎬: @asianbossgirl